Volkswagen Passat will be finally revealed this coming September. VW is expecting that this vehicle follows Jetta’s successful footsteps.
Once Jetta was unveiled, VW made the wise decision to reduce $1,700 off the $17,700 starting price of this vehicle in order to compete with best sellers such as Toyota.
According to Jonathan Browning, in charge of all American operations, VW will use the same strategy with Passat.
Volkswagen sales in the United States have not been high enough to compete with long time top sellers such as Honda, GM and Toyota. The company has even claimed they have not seen profits since early 2000’s . Therefore, they face a though market this year when aiming to triple the brand’s sales when this model goes on sale early Fall.