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The Key to Determining Chevrolet Dealer Cost

As you drive past the lots of your local Chevrolet dealers, you will notice that every Chevy car, truck and SUV has a white sticker attached to their windows. It is mandated by law that every new vehicle for sale in America carry what is called the “Monroney Sticker”.

While there is a lot of important information about crash ratings, fuel economy and vehicle specifications on the window sticker, you won’t see the Chevrolet dealer’s true cost.

That why you need to request a free, no obligation car price quote – so you have the insider information to negotiate the best possible price for your new Chevy.

  • A hassle-free, haggle-free Chevrolet buying experience
  • Find zero money down Chevrolet offers
  • Low monthly Chevrolet payments
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  • Totally free, no obligation price quotes

The Window Sticker is Just the Beginning

The window sticker lists the manufacturer’s suggested retail price (MSRP) for the Chevrolet car, truck or SUV, as well as options included and the transportation cost for getting the vehicle from the General Motors factory to the dealership (destination charge). It should be noted that destination charges reflect the dealer’s actual cost and are considered a “pass-through” with no mark-up whatsoever.

One of the most basic rules of car buying is not to pay the “sticker” price. So unless you want to overpay for your new Chevrolet, you don’t want to purchase your new vehicle at MSRP – that should be treated as the starting point for price negotiations with your local Chevrolet dealer.

Understanding the Difference Between MSRP & Chevrolet True Dealer Cost

In addition to the above inclusions on the window sticker, it also includes the base price of the vehicle and any options included – with the dealer mark-up. That mark-up can vary between Chevrolet models; a smaller and lower-priced Chevy will carry a lower margin, while Chevy trucks, sports cars and full-sized SUVs carry a higher margin for the dealer.

The important thing for you to remember is that the best price for a new Chevrolet is not the MSRP, but rather a price closer to the true Chevrolet dealer cost.

The Difference Between Dealer Cost & What the Chevrolet Dealer Actually Pays

The Chevrolet dealership receives additional credits from the manufacturer after they sell a car, truck or SUV – it’s called a “holdback”. Chevrolet’s is typically around 3% of the total MSRP (including options, but excluding destination charges).

Don’t expect the dealer to negotiate any of the holdback willingly, but knowing that amount can give you a good idea of how close the dealer might be willing to come to its true dealer cost.

Where to Turn for Chevrolet Pricing Information

What you need to do next is research all of the Chevrolet dealer costs for the spiffy new Camaro or Traverse that you’d like to buy.

When you request a FREE new car price quote from multiple Chevrolet dealerships in on the new Chevy you’re evaluating, you will have a very powerful car-buying tool to get you the most competitive price out there. When Chevrolet dealerships compete, you save!



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Car buyers equipped with pre-approved price quotes, dealer rebates and incentives are guaranteed to pay less. Know actual dealer cost, factory invoice price, and MSRP. Pay less than sticker price, deduct bonus cash rebates, secret dealer incentives, and special internet discounts. Informed buyers never need to haggle. Request free competing price quotes and uncover the savings today!