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How to Determine the True Ford Dealer Cost

So you’ve decided you want to buy a new Ford. It doesn’t matter whether you’re considering a new Ford Fiesta, Ford Mustang or Ford F-150; you need one very important piece of information in your back pocket – before you approach the Ford dealership with your checkbook.

That critical piece of buying information is the Ford dealer’s true cost for the car or truck you will soon be driving down the highway.

When you request a free, no obligation car price quote, you will receive all of the current and best internet offers from top competing Ford dealerships in – including their true dealer cost.

  • A hassle-free, haggle-free Ford buying experience
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The Window Sticker Price is Only the Starting Point

Unless you know the true dealer cost, you’re headed into the new car buying battle virtually unarmed – your only point of price reference will be the window sticker price. The sticker lists the manufacturer’s suggested retail price (MSRP), including options and the transportation cost for getting the car from the Ford factory to the dealership.

It’s important for you to know that the sticker price on the new car of your dreams is just the starting point in the negotiation process.

Understanding the Difference Between MSRP & Ford Dealer Cost

The MSRP listed on the window sticker – with the exception of destination charges – includes a dealer mark-up. That mark-up can vary between various Ford models: Typically, smaller and lower priced cars have a lower margin, while trucks and big SUVs have a higher margin.

What’s important for you to remember is that the best deals are not the MSRP – rather a price closer to the Ford dealer’s true cost.

Dealer Cost vs. What the Ford Dealer Actually Pays to the Manufacturer

Once a Ford car, truck or SUV has been sold, the dealership receives a credit from the manufacturer called a “holdback”. Ford’s is typically around 3% of the total MSRP (including options, but excluding destination charges).

Don’t expect the dealer to give away any of the holdback, but having that information will provide you with a sense of how close to invoice the dealer might be willing to negotiate.

Where to Turn for New Ford Pricing Information in

When you request a free, no obligation car price quote, our database will search for the most current and best deals Ford dealerships are offering – along with their true dealer cost.

Don’t overpay on your new Ford – get the information you need to negotiate with confidence for the best possible price for the new Ford of your choice. There’s no cost and no obligation to buy.



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Car buyers equipped with pre-approved price quotes, dealer rebates and incentives are guaranteed to pay less. Know actual dealer cost, factory invoice price, and MSRP. Pay less than sticker price, deduct bonus cash rebates, secret dealer incentives, and special internet discounts. Informed buyers never need to haggle. Request free competing price quotes and uncover the savings today!