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Find Great Toyota Invoice Dealers in Your Zip Code Today!

Every new car at a dealership has three different prices: the invoice price, the manufacturer’s suggested retail price (or MSRP), and the sticker price. Most consumers only concern themselves with the sticker price because that is the advertised number that they expect to pay. However, it helps to understand what all three prices mean and how they differ.

Request your free new car online price quote before visiting Toyota Invoice Dealers, so you know the true value of the Toyota you want to purchase and can save big!

Car Shopping Terms To Help Secure You A Great Deal

When shopping for a new vehicle, remember that the car dealership is the middle man between the manufacturer, who produces the vehicle and you, the consumer. Both the manufacturer and the dealership want to earn a profit, which means different advertised value for new cars and a higher cost for you. Understanding these different values could save you big bucks in the end.

The primary value of a new car is the invoice price, how much a dealership pays for a car from the manufacturer. The invoice price is identical for the basic configuration of each make and model, but increases with additional features, such as air conditioning or an automatic transmission. Between the dealership and customer, the manufacturer may offer incentives and holdbacks to a dealer, this means that the dealer will actually pay slightly less than the invoice price of a new car. You should always negotiate up from the invoice price or the dealer cost (invoice price minus the holdback and incentives).

The MSRP is the Manufacturer’s Suggested Retail Price and is the suggested price to sell the car at a dealership for, and includes other prices, such as location and trim options. This number is not the exact value of the car, but merely a guideline for dealers to use when pricing their new cars.

The number most customers are concerned with is the sticker price, the advertised cost of a car for sale. The sticker price is frequently higher than the MSRP because it includes the costs for transportation, preparation, and after-market installed features. When visiting a dealership, keep in mind that the monetary value of a car is not concrete: what you pay is not necessarily the value you receive. Many dealerships take advantage of the consumer’s ignorance about the sticker price and raise it artificially. One such price increase is what dealers call fair market value adjustment, which is dictated by the supply and demand for a particular make and model. Do your research beforehand and be wary of the advertised sticker price. Car dealers may raise the sticker price to make a bigger profit and offer you “special” discounts to make the sale, so you think you’re making a good deal when really, they are.

Make Car Dealerships Compete so You Get the Best Deal

Theoretically, the price of two new cars that are the same make and model with the same options should be identical, no matter where they’re sold. Arm yourself with this information before going to the dealership, so you know the true value of a car versus the selling price.

Take advantage of the competitive auto industry by negotiating with multiple dealers at once. By requesting multiple new car price quotes, dealers will compete with each other to make the sale by lowering the price or offering special discounts and deals. Any information you receive from CompetingCarPrices is not binding, so use it to your advantage. Even if you don’t go to the dealer that offers the lowest price, bring that number with you wherever you go because any dealer may match or even beat that quote in order to make the sale.

Benefits of Buying a New Toyota

When purchasing a new Toyota, you are not only buying a vehicle, but making an investment. Toyota leads the market in retaining value. While many cars depreciate dramatically in value over the years, Toyota owners can expect the best comparative trade-in value when it’s time to upgrade. Buying a new Toyota also supports the American economy. Even though it is a Japanese company, many Toyota vehicles are built in the United States, so by purchasing one, you can do your small part to support made in America products.

Not only is a Toyota a good investment, it’s also a wise purchase due to its safety and reliability. With high ratings on the NHTSA’s crash test, Toyota vehicles are some of the safest on the market, perfect for families. Known widely for their Prius, Toyota offers eco-friendly vehicles with exceptional gas mileage: over 40 mpg on the Prius alone. As a result, purchasing a Toyota vehicle is a wise investment for your wallet, the environment, and your family.

Remember to do your research beforehand, so you make the best investment possible. Request multiple quotes from Toyota invoice dealers and make the dealerships fight for your business. It’s quick, easy, and best of all it’s completely free and you are never under any obligation to buy; get started today!



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Car buyers equipped with pre-approved price quotes, dealer rebates and incentives are guaranteed to pay less. Know actual dealer cost, factory invoice price, and MSRP. Pay less than sticker price, deduct bonus cash rebates, secret dealer incentives, and special internet discounts. Informed buyers never need to haggle. Request free competing price quotes and uncover the savings today!